Walking in to my local Starbucks store, I see the following:
A list of ideas in a Starbucks store
I think this is an excellent idea. It shows that not only is Starbucks requesting feedback, but they are also listening to it. Personally I like some of the ideas listed and am optimistic that some of them will be implemented.
I think it could be improved though. They list a website, but no way to interact physically. That is a missed opportunity I believe. They could have a huge idea board in the store and give customers a vote each time they purchase a drink. You would need to stop vote fixing I suppose, but this would give something tangible to the customer.
The website listed (MyStarbucksIdea.com) is interesting too, but is for the whole of Starbucks. There are thousands of ideas. I would like to see local sites where I can change my local Starbucks. I don’t care what the average Starbucks person wants anywhere in the world. I want to influence my local store(s) to be the way I want them to be.
Posted under General
This post was written by john on September 11, 2008
