Speech Myth #2

Jan 18

Your words count for only 7% of your message.

This is absolute nonsence.  It is typically used in a self serving manner in articles where the writer has done no research on the origin of this number.

Albert Mehrabian did a study back in the 60′s on non-verbal communication.  The findings were based on incongruent messages.  In other words, when someone appears to be lying, you are 7% likely to believe the words they use.

The words you use in your speeches are critical.

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2 comments

  1. David T /

    Yes definitely agree, ESPECIALLY with Evaluations!

    Based on the three basic ways in which we learn & communicate together overall, being: Auditory, Visual & Kinthetic (there are a few others, however these are the classic ‘Golden Three!’)

    Auditory learning – Our Words basically – can be seriously under-rated & sadly forgotten at times?… Specialists out there have said in past that with an average audience – aprox right up to 60% can be Visual learners??

    Possibly WHY the importance of Words… may have been forgotten a little?

    Personally in presenting my own Speech Evaluations, it is absolutely VITAL to me that I share a generous mix of a descriptive/dynamic vocabulary, Colloquial & creative ways to influence everyone to Smile & lighten up a bit!! WORDS – a potentially powerful way to really expressing the Speaker’s growing Strengths & suggestive Improvements.

    Words are a HUM DINGER in my book! ha ha

  2. Definitely a HUM DINGER :-)

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