Walking in to my local Starbucks store, I see the following:
A list of ideas in a Starbucks store
I think this is an excellent idea. It shows that not only is Starbucks requesting feedback, but they are also listening to it. Personally I like some of the ideas listed and am optimistic that some of them will be implemented.
I think it could be improved though. They list a website, but no way to interact physically. That is a missed opportunity I believe. They could have a huge idea board in the store and give customers a vote each time they purchase a drink. You would need to stop vote fixing I suppose, but this would give something tangible to the customer.
The website listed (MyStarbucksIdea.com) is interesting too, but is for the whole of Starbucks. There are thousands of ideas. I would like to see local sites where I can change my local Starbucks. I don’t care what the average Starbucks person wants anywhere in the world. I want to influence my local store(s) to be the way I want them to be.
Posted under General
This post was written by john on September 11, 2008
john,
Great idea! We are working on is a pilot where we put a space online for the partners (employees) and customers of specific stores that are up for renovation to discuss how that store should be changed. We’d put a sign in that store with the website address and this mechanism would allow us to have a meaningful and actionable discussion about the ideas for that store.
You take that idea even one step further. Something for us to think about. Thanks for your comments. We appreciate them.
Matthew Guiste
program manager, MyStarbucksIdea.com