Excellent article here:
http://www.lifebeyondcode.com/2009/03/01/skip-scan-stop-save-andor-spread/
Seth Godin commented on the post and added Spam.
When you read a blog, email, or a tweet, how do you evaluate it? How does it end up as something that stops you? You need to start taking notice when this happens and save it.
Why?
So you can build a file of effective communications. Then, go back and review them and see if you can use the techniques that made this communication so effective in your own communications.
Why not create an electronic filing system where you have 6 folders, one each for skip, scan, stop, save, spread, and spam? Then each time you come across a communication that really stands out in one of those categories, file it for later.
When your communications are remarkable then they will spread. See what makes them remarkable.
Evaluation means paying attention.
Posted under General
This post was written by john on March 3, 2009
