Michael Notaro message to members

A few things strike me, but the main thing is that web-based videos are not speeches.  This message doesn’t work presented this way.  If it did, perhaps all of the TED videos would be done like this?

Among the changes that Shanahan has implemented, one stands out as a radical departure from the professional sports league status quo. Every time the NHL hands down a suspension–there have been 32 suspensions thus far–Shanahan records a short, explanatory video that the NHL shares with players, team staff and fans.

http://www.commoncraft.com/guest-post-what-communicators-can-learn-highsticking-penalty

http://lifehacker.com/5876273/

It’s extremely difficult to read a speech and sound as if you mean it.

For most of us, when reading, posture changes, the throat tightens and people can tell. Reading is different from speaking, and a different sort of attention is paid.

Before you give a speech, then, you must do one of two things if your goal is to persuade:

Learn to read the same way you speak (unlikely)

or, learn to speak without reading. Learn your message well enough that you can communicate it without reading it. We want your humanity.

If you can’t do that, don’t bother giving a speech. Just send everyone a memo and save time and stress for all concerned.

http://backfencepdx.com/2011/12/16/portland-radio-host-favorite-daria-tells-of-her-teen-past/

• Ask yourself
• Disturbs your status quo
• Scares you a little

http://sethgodin.typepad.com/seths_blog/2011/12/qa.html

http://sethgodin.typepad.com/seths_blog/2011/12/no-one-ever-bought-anything-in-an-elevator.html

What about any other speech you do?

http://www.craigvalentine.com/5-ways-to-master-the-pause/

http://www.fastcompany.com/magazine/146/made-to-stick-watch-the-game-film.html